Gorgeous!
Kingsford is dropping new flavored charcoal—and the smell? Gorgeous. So to spark buzz, we teamed up with @AngryReactions, the TikTok phenom known for his intense delivery and signature catchphrase: “Gorgeous.”
With*
ECD Lee Remias
CD Andres Arlia
*As an intern, I pitched bringing in @angryreactions for this campaign—but the project moved into production after I transitioned to another team.
At
Dentsu Creative