Pay Your Own Way
With PayPal, you can pay your own way, like the Buy Now, Pay Later option. To get the benefit across quick, we showed what purchases look like when you get them versus what they look like by the time you have to pay.
On social, we created a series of videos that showed how you can pay your own way. One used the swipe itself to disrupt the scroll, while others tapped into familiar social formats like What Are You Listening To? and What’s In My Bag?