Pay Your Own Way
The Great PayPal Checkout
PayPal was falling behind in online checkouts and needed to shift behavior. So they enlisted Will Ferrell to share that if you check out with PayPal, you might get your purchase paid for. Shoppers began choosing PayPal just for the chance their purchase could be free.
Pay Your Own Way Social
To announce that you can pay your own way—now, later, in one click, anywhere—we launched a campaign with Will Ferrell reworking the iconic Go Your Own Way. On social, we created a series of attention-grabbing videos: One played on the swiping motion to disrupt scroll behavior. While the others played on existing tends — What are you listening to? and What’s in my bag?
Pay Your Own Way OOH
For OOH, we needed a simple, clear message: you can pay later with PayPal.
So we showed what purchases look like when you get them versus what they look like by the time you have to pay.
With
ECD Jane Cronk
CD Kelly Mahon
Senior AD Harper Barth
At
BBH