Returning Creativity
Problem
In the US, kids are getting fewer opportunities to be creative.
Idea
To show parents the importance of creating creative moments with their kids, we brought them back to their own childhood. We launched a nationwide search to reunite adults with the childhood art they thought was lost.
Bronze Cannes Lions - Direct Marketing
Bronze Cannes Lions - PR
8 Add’l Cannes Shortlists
D&AD Wood Pencil - Direct Integrated
D&AD Wood Pencil - Integrated Large Enterprise
Silver One Show Pencil - Public Relations
Presidents Award Drum
Gold Drum - PR
Gold ADC - Direct Wildcard
Gold ADC - Integrated Traditional
Gold PR Week - Best in Integration
Gold Sabre - Engaging Society Purpose-Driven Branding
Merit One Show - Brand Voice
Merit One Show - Integrated Campaign
Merit One Show - Direct Marketing Innovative Use of Media
Merit One Show - Integrated Innovative Use of Media
Clio Shortlist - Experiential Guerilla
Clio Shortlist - PR Single Market
Clio Shortlist - PR Specific Target Audience
*campaign name was changed for awards
Documentary
The Search
We used the “Help Me Find” trend on TikTok to engage the internet to find these now grown artists. We also posted on other platforms, tagging towns, schools and even posting on town Facebook pages.
The Return
Once the artists were found, we made sure the whole nation heard their story. This is just one of the many returns that news stations around the nation helped us accomplish.
The Stories
Each person we found shared an incredible story of their creative journey. To conclude the campaign, we aimed to tell these stories in a meaningful way at an art exhibit in Chelsea.
